Introduction to GPS Advertising
Introduction to GPS Advertising – the revolutionary targeted advertising and marketing medium
GPS Advertising or GPS Ads brings a whole new avenue to the advertising and marketing of your organisation. Not only will anyone be able to find your organisation, but with advanced GPS technology your organisations’ particulars can be viewed by potential clients.
GPS Ads provides organisaions the opportunity of listing on the mapping software as released by MapIt that is used on the majority of GPS devices, selected cell phones that have GPS functionality and selected web sites (Map Studio, etc.). This listing opportunity incorporates the majority of GPS devices in
South Africa and selected cell phones brands that have GPS functionality.
GPS ownership in South Africa is growing exponentially; from 100 thousand units at the beginning of 2007 to an estimated 300 thousand by the end of the year, a trend recently accelerated by the introduction of GPS facilitated SmartPhones to the cell phone contract market.
Having located the nearest or most convenient facility, the owner can retrieve contact numbers, address, and website details, and then activate the GPS to plot the most direct route to the indicated address.
"Wide awake companies have woken up to the fact that they can deliver key business processes on mobile devices and websites," says Ray Wilkinson, of MapIT. This Pretoria-based organisation produces and markets a premier range of Southern African digital maps for leading manufacturers of GPS devices in the world and South Africa.
"By providing POI address-locating services on websites and GPSs, a business can dramatically increase traffic to specified organisations. They can generate direct leads, build brand awareness, and create valuable exposure," says Wilkinson. "This is highly personalised service and a very powerful and precise form of marketing."
A POI is a specific coordinate or address on a digital map. On the road, the owner of a GPS, or compatible PDA or SmartPhone, can locate the telephone number, website address and organisation logo of restaurants, filling stations, hotels, B&Bs, ATMs, supermarkets or emergency services closest to your present location. The device will then auto-navigate you along the shortest route to the front door of which ever POI you selected.
